We’re rolling out hundreds of stoves in Ethiopia, and are using sensors, high-frequency mobile voice communications, and in-person surveys to understand what it takes to get customers to purchase, and use, our stoves.  In conjunction with leading researchers, and USAID’s DIV program, we’re overseeing a randomized control trial (RCT) that will serve to provide much-needed data on product adoption, logistics, and new market viability not just to us, but also to the cookstove community writ large.